In the early 1930s, Knoxville native Jeanne Ellison was a very young and talented singer. She sang between the serial and movie at the Tennessee Theatre on Gay Street in downtown Knoxville on weekends, and regularly on WNOX radio as Little Red Riding Hood.
The station started a Little Red Riding Hood Club, sponsored by Swan Bakery. Young listeners could send in two Swan bread wrappers and receive a campaign-type celluloid button with a picture of Jeanne in her red silk outfit, and a card certifying the holders as bona fide members of the club. The child could then wear the button, or show the card, and be admitted free to the Saturday morning movie at the Tennessee.
Swan Bakery made small pies wrapped in transparent wrappers with red letters which told you that you were buying Little Red Riding Hood pies baked by Swan. They also sent each club member a free birthday cake every year. The campaign was highly successful, as children and their parents listened to WNOX for promotional announcements and rewarded Swan by buying their products because they sponsored Little Red Riding Hood.
My dad was Thomas t-pace Jr. My grandfather, Thomas pace III owned an insurance company on gay Street. My grandfather used to hit his age at Cherokee country club. he was married to Nancy Miller of Miller’s department store. when I was born I was named John Shea. Lindsay pace. the name John was from John swan that my dad was drinking with the day I was born.
My daughter was born in 1968 and we lived in the Magnolia Avenue apartments right next-door to the Swan bakery in Knoxville Tennessee. I wanted the phone number so I could talk to the new owner. My daughter is 50 something years old now and she’s there and she wants to see where she lived in where I bought my stuff from the Swan‘s bakery.
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In the early 1930s, Knoxville native Jeanne Ellison was a very young and talented singer. She sang between the serial and movie at the Tennessee Theatre on Gay Street in downtown Knoxville on weekends, and regularly on WNOX radio as Little Red Riding Hood.
The station started a Little Red Riding Hood Club, sponsored by Swan Bakery. Young listeners could send in two Swan bread wrappers and receive a campaign-type celluloid button with a picture of Jeanne in her red silk outfit, and a card certifying the holders as bona fide members of the club. The child could then wear the button, or show the card, and be admitted free to the Saturday morning movie at the Tennessee.
Swan Bakery made small pies wrapped in transparent wrappers with red letters which told you that you were buying Little Red Riding Hood pies baked by Swan. They also sent each club member a free birthday cake every year. The campaign was highly successful, as children and their parents listened to WNOX for promotional announcements and rewarded Swan by buying their products because they sponsored Little Red Riding Hood.
Swan’s Bakery sold a LOT of great products through the years. I truly miss all their delicious bakery goods!
My dad was Thomas t-pace Jr. My grandfather, Thomas pace III owned an insurance company on gay Street. My grandfather used to hit his age at Cherokee country club. he was married to Nancy Miller of Miller’s department store. when I was born I was named John Shea. Lindsay pace. the name John was from John swan that my dad was drinking with the day I was born.
My daughter was born in 1968 and we lived in the Magnolia Avenue apartments right next-door to the Swan bakery in Knoxville Tennessee. I wanted the phone number so I could talk to the new owner. My daughter is 50 something years old now and she’s there and she wants to see where she lived in where I bought my stuff from the Swan‘s bakery.